Equity Executive help UK digital companies and their investors appoint first class leaders. We have been fortunate enough to partner with some of the UK’s most exciting VC and PE backed digital companies, helping these businesses to make effective appointments across their leadership teams.

Danny Vanner (LLB) is Founder and Managing Partner of Equity Executive. Danny is a Law graduate who, after working for a top 50 UK law firm, has built a career in executive search, helping ambitious technology companies to acquire talent. In the early days of founding the business Danny and Equity Executive helped a host of technology companies and their investors to appoint effective CFOs and Finance Directors and then organically over time, as existing clients sort a common partner to assist with other searches, Equity Executive expanded its remit. For several years now we have been supporting clients with all leadership team level appointments. Danny spends most of his days talking to Chairmen, CEOs and investors in the digital ecosystem and leading on searches. Danny is supported day to day by a small, superstar team who help manage the business and searches.

Danny Vanner (LLB), Managing Partner

Role Expertise 


A high calibre Chairman is ideally placed to lead the board, optimise decision-making, prioritise strategy, ensure appropriate governance, manage investor relations and support fundraising activities, guide and mentor the CEO, build and develop the leadership team, ensure impartiality and accountability and act as custodian to the business.


An effective CEO will develop an optimal strategy, attract and allocate capital, build and develop a high performance leadership team, review, monitor and improve company performance, develop and maintain a strong company culture and effectively manage relationships with investors and other key parties.


A strong CFO can provide accurate, forward looking figures for the board, devise and support the company’s strategy through the provision of financial insight, partner the CEO with fundraising and investor relations, develop metrics that focus behaviours towards customer value and encourage the prudent use of capital.


A strong COO is well placed to support the CEO with strategy, increase efficiency and performance of operations, manage risks to effective operations, develop and lead transformational projects in regards to people, process and IT, manage teams across the business and measure company and departmental performance.


A strong CTO will have broad and deep experience of leading tech teams, developing optimal tech strategies, technical leadership and program management. Effective CTOs introduce market leading technologies that allow acquirers to see the future value of the company in its tech and see significantly better returns on exit.


An effective CPO will develop an optimal product strategy, get buy in from the leadership team, determine which products to prioritise, create, develop and transform these products, introduce them to the market, affect improved sales and customer experience and increase cooperation and direction within the business.


A CRO / CCO brings the commercial functions together under a single point of leadership, shapes the customer strategy, drives profitable customer behaviour, grows the customer base, revenues and profits and works with the CEO to communicate the company vision and use this as part of their long-term strategy for creating new opportunities and markets.


An astute Sales Director will advise the CEO on how the company should interface with its customers to drive growth, lead customer facing activities through implementation of optimal sales strategies, growth initiatives and sales operations, effectively manage pipeline, accurately forecast and develop a high performing Sales team.


A CMO connects a company to its audience, making them feel passionate about the company’s service. The modern CMO partners the CEO to align business and customer, manages marketing campaigns, branding and research and takes ownership of growth using data driven analytics and financial metrics to inform and articulate the impact of marketing.


Once HR tasks demand a considerable amount of a CEO’s time, this could be a signal to hire a CPO who will develop an optimal talent strategy, determine the talent and culture required to achieve the company vision, implement processes and a company culture to attract, develop and retain this talent and manage all People related aspects of the business.

Sector Expertise 


Software clients have included Lineup Systems backed by NVM PE, Alva Intelligence backed by FCP and Swiftkey backed by Octopus Ventures and later sold to Microsoft


Consumer internet, e-commerce and digital media clients have included My 1st Years backed by Beringea, Xupes backed by Downing Ventures and Adludio backed by Balderton Capital


Telco, media and tech-enabled services clients have included Six Degrees Group backed by Charlesbank, GeoNetworks backed by Alchemy Partners and later sold to Zayo Inc and NTT Data listed on the Tokyo Stock Exchange


Financial technology clients have included Property Partner backed by Octopus Ventures and Dawn Capital and Blackbaud listed on the NASDAQ Stock Exchange

Stage & Situation Expertise


Early Stage (typically VC backed) – User base and or revenue traction + strategy for growth – likely to need to hire first generation of leadership to compliment Founding Team’s capabilities

Later Stage (typically VC backed) – Track record + strategy for success at large scale – likely to need to make key hires across several functions to professionalise and accelerate growth

Mid-Market PE backed – Proven success + desire to expand further – likely to need to hire the next generation of leadership ideally placed to scale further through new product development, new market entry, international expansion and strategic M&A activity


Securing Investment – Chairmen, CEOs & CFOs well placed to attract investment, position the business and the market opportunity effectively, negotiate terms and manage the company’s new financial structure

Preparing for Exit – Chairmen, CEOs & CFOs that have led successful exits through trade sale, buyout and IPO and can maximise returns by positioning the business in the most attractive and profitable light

Turnaround – Experts in turnaround to take control of cashflow, reduce costs, improve the business proposition, finance the turnaround plan and make sure the right team is in place to execute the plan

Clients & Investors

We are proud to have partnered with these companies which are or have been backed by these well-known investment firms

Client Endorsements

Danny really took the time to understand our business and we felt he would be a good partner. Danny worked hard to help us secure a high calibre Director who we feel will add good value and this search was managed from start to finish in 2 months. Co-Founders

Danny took the time to sit down with our Senior Management team and fully understand the skills, attributes and values we were looking for in a COO candidate. This resulted in a good selection of strong candidates, an efficient recruitment process and a successful new executive hire.  CEO & CFO

Danny has always provided fantastic candidates. We have engaged him on different searches and he quickly understands the brief, challenges us where required and delivers.  Recruitment Director

Danny is clearly very knowledgeable and well connected in the VC/ PE arena. His ability to quickly understand the specific needs of the client and offer a flexible, but tailored approach stands him out from the competition and should lead to more successful results.  Non-Exec Chairman

I hired Equity Executive to hire my second in command. Equity Executive put a number of top flight candidates on my radar and secured our preferred candidate.  CEO, Rise

I gave Danny the chance and he exceeded. His firm are also competitive which linked with their success rate makes for a winning combination.  UK CEO

When we required senior level interim support, Equity Executive quickly introduced us to a highly experienced, top tier, interim operator who in a short space of time helped us improve a number of aspects of the business. CEO

Danny recently helped us with a key management team hire. We were very happy & would recommend Equity Executive.  CEO

Equity Executive helped us to source a high calibre, senior interim marketing executive. The candidate was a great fit and performed well. Working with Equity Executive on the hire was an enjoyable experience.  COO

Get In Touch 


07984 175 136

Danny Vanner, Managing Partner



Equity Executive Limited

Bourne Court Business Park

Woodford Green